ANIMATION
The NFL & AWS on Social
When it comes to the AWS & NFL partnership, our goal on social is to highlight how cloud computing is at the core of the league’s business—and not only its statistics. In addition to real-time data analytics for Next Gen Stats, AWS AI also powers the NFL’s schedule creation and enables player health and safety improvements.
There’s so much great content that comes from this partnership, so below are just a few videos I’ve created for it.
Larry Fitzgerald & Stat Graphics
With Larry Fitzgerald guiding us through some of the most impressive plays of the year, stat graphics animate on to highlight the impressive data behind the players.
I animated these stat graphics and tailored them to social by making them animate on fast, increasing legibility, and arranging them in 1:1 and 9:16 sizes.
The video here is just one of many examples we made throughout the season.
“B-Roll” Videos
When the TV spots are this beautiful, we gotta showcase them as much as we can.
Using extra footage from the TV ad shoot, we created a series of short, social-first videos that show how AWS is changing the game. I took the storyboards and copy from our creative director and brought them to life with dynamic text animations and quick editing.
The video here is just one of many examples we made throughout the season.
A Livestream with Adam Selipsky, Larry Fitzgerald, & Cynthia Frelund
For this high-profile, star-studded livestream, I created a dynamic animation to spread the word on our social channels. Crisp, clear, and concise, the video announcement successfully brought in a large audience and made it our most successful livestream to date.
CREDITS
Creative Director: Ryan Hammill
Art Director: Megan Brink
Motion Designer: Megan Brink
Copywriter: Ryan Hammill