ART DIRECTION | MOTION DESIGN
AWS Customer Stories
When the days get darker and the thrill of the New Year begins to fade, what better way to bring some cheer to social then colorful, upbeat, and inspiring customer stories? Through this campaign, we showed how businesses use AWS to bring wellness to people around the world and help them tackle their New Year resolutions.
Working with illustrator Lydia Hill, I turned her illustrations into 30-second, character and text driven animations. Overtime the style has evolved, but the tone of the campaign remained the same. Our first three stories showcased on Headspace, Tonal, and HelloFresh.
But we needed more.
And we need them faster.
So we scaled the program while maintaining strong visual storytelling and flexibility. Working with Lydia again, we created a 50+ collection of illustrations that spoke to common industries AWS serves and the most sought-after benefits of cloud technology.
Following the same approach as before, I took the layered PSD files and turned them into short animations, pairing them with bold copy to tell clear narratives about complex technologies.
Illustrations
CREDITS
Creative Director: Ryan Hammill
Art Director: Megan Brink
Motion Designer: Megan Brink
Copywriter: Stephanie Smith
Illustrator: Lydia Hill