CREATIVE DIRECTION | ART DIRECTION | ANIMATION
Cybersecurity Awareness Month
October is Cybersecurity Awareness Month, and in 2022 I initiated and owned a social media campaign directly tied to this key moment in the technology industry. After pitching to our creative teams and PR, I received approval to spearhead content creation for videos that tested our viewers’ security knowledge and showcased AWS’s solutions.
Can You Catch the Phish?
This is one of two videos I created for the campaign in 2022. This trivia-style video was the first time our team did something like this, and it ended up garnering the most comments of any of our TikTok videos to date.
Amazon One Conference
In between trivia posts, I also made 3 PR-focused videos that explained AWS-led initiatives and innovations in security. Here is one of those videos.
Give the people what they want
People loved the trivia videos, and they wanted more. So in 2023, we decided to amp it up.
We doubled the amount of trivia and adjusted it to be more social-first by cutting out the title card and starting right away on the question. We also replaced the PR stories with in-depth technical deep dives from real experts in user-generated videos. I provided a motion graphic title and the content creators developed the rest with their own personal style.
Following my creation of the campaign in 2022 and its second installment in 2023, the AWS social media team has continued to make a cybersecurity awareness campaign a priority for the month of October.
CREDITS
Producer: Adriana Bator
Art Director: Megan Brink
Motion Designer: Megan Brink
Copywriter: Megan Brink